Moreover, we begin to know what to expect of print 
technology in the diminution of oral qualities. And today in the 
electronic age we can understand why there should be a great 
diminishing of the special qualities of print culture, and a revival 
of oral and auditory values in verbal organization. For verbal 
organization, whether on the page or in speech, can have a 
visual bias such as we associate with the clipped and rapid 
speech of highly literate people. Again, verbal organization, 
even on the written page can have an oral bias, as in the 
scholastic philosophy. The unconscious literary bias of Rashdall 
is quite involuntary when he says in The Universities of Europe  
in the Middle Ages  (vol. II, p. 37): “The mysteries of logic were 
indeed intrinsically better calculated to fascinate the intellect of 
the half-civilized barbarian than the elegancies of classical 
poetry and oratory.” But Rashdall is right in considering the oral 
man to be a barbarian. For technically the “civilized” man is,